Review of iia Audio Video Culture Event
by Nicola OReilly on April 27th, 2010
On the 22nd April 2010 the IIAs Social Media Working Group held an event entitled Audio Video Culture: Behind the scenes of audio & video content online. Conor the current Chair of Social Media Working Group at the IIA was the chariman for this event.
Speakers from RTE, RaboDirect, Channelship, Mason Hayes and Curran, CEUD NDA, Google Ireland and YouTube all spoke at the event and helped to make it a great success. Pictured is Sebastian Missoffe from YouTube in action from Conor at the top table!
There was very positive feedback with most feeling they learned a great deal about audio and video content online.
Re-connecting with RaboDirect
by Connector on April 18th, 2010
On Tuesday 22nd April I get the chance to re-connect with my ex-RaboDirect colleagues @ the iia Social Media event in the Clarion Hotel. As I was saying last week this is a great opportunity to see the multi-award winning RaboDirect team who rarely have the time to share the secrets to their success. I particularly am looking forward to the presentation from Aoife Mahon who was Offline Marketing Manager while I was Online Marketing Manager for 18 months.
On top of all that emotional interchange, there are also top speakers from RTE & YouTube so if you are into digital video, this is an event you must not miss!
For discounts, contact events [@] iia.ie and then go to the booking page.
Learn how to promote your business @ iia Online Video & Podcasting Event
by Conor on April 4th, 2010
The Irish Internet Association (iia) is running an event in Dublin for those interested in learning more about how to promote their business using Online Video & Podcasting. The event features a fantastic lineup of expert speakers from RTE, YouTube, Rabodirect, Mason Hayes & Curran and Channelship.
The event is organised by the iia Social Media Working Group (SMWG) and as the current Chair of the SMWG, I will be there on the day helping out and available to answer any questions you might have. The SMWG is a group of social media professionals who will also be on hand to ensure this is an excellent event for you to learn more about digital content. We will also have some cool prizes to giveaway and an opportunity to network during the event and maybe afterwards too.
Event Details
Event Date : 22 Apr 2010
Time : 1.30pm – 5pm
Location : Clarion Hotel IFSC, Dublin
Price per person : €75.00
iia Members price per person : €45.00
Speakers and Agenda
Speakers will include a mix of case studies and strategic advice and include:
13:00 – Registrations
13.30 – Welcome & Introductions – Conor Lynch, Connector.ie
13:40 – Lucy Campbell, Marketing Manager, RTE Player
14:10 – Aoife Mahon & Gina McCrudden, RaboDirect
14:40 – Online Video on a Budget – Fred Caballero, Channelship
15:10 – BREAK
15:40 – Digital Content and the law: Points to consider – Peter O’Neill, Mason Hayes+Curran
16:10 – Sebastien Missoffe, YouTube
16:40 – Panel Q&A
17:00 – Close
IIA members should log into the site to avail of the member price. For more info on bookings of tickets please click here>>
The Line. RIP.
by connector on November 14th, 2008
The Line. RIP.
As a relative newcomer to the advertising industry, I have been on a steep learning curve in recent years. While I am a marketing graduate, I entered the advertising industry through a side door from the web industry with RaboDirect.
I must say I do like working in advertising agencies especially now that digital marketing is so all pervasive. However, while working on client side, it took me a while to get used to ad agency divisions & sub-divisions along ‘The Line’.
I knew The Line was very important, ruled everything & appeared everywhere … Above The Line, Below The Line, Through The Line, On Line & Off Line … that is a lot of lines!
Whose line is it anyway ?
You may recall this successful comedy game show from the UK & US with hosts Clive Anderson (UK) & Drew Carey (US) ? Well it was improvisational comedy and you had to be quick but I was not a big fan of this line either.
So what does this show have to do with The Line & marketing in 2008 ? Well, there are two similarities -
Firstly, their show was about The Line too and who owned The Line. I think it is fair to say the ‘The Line’ belongs to marketers.
Secondly, their show is very fast paced and a successful ‘improvisational marketer’ must also be quick witted. This is especially important when trying to track elusive consumers who don’t know or care about The Line. The Line ? What Line ?
Brand Battlegrounds
I personally believe that on the new brand battleground, The Line is quickly becoming irrelevant as it prolongs a narrow focus and ignores the all important consumer. Forget about The Line, it’s all about Consumer Touchpoints. These describe the all important brand-consumer interactions where conversations can begin.
There is a massive convergence of media with implications for The Line and its contortions. As an example, TV & Radio morphing with the internet which in turn is now the mobile internet. QR Codes don’t know what The Line is either.
Marketing Euthanasia
It is time to put The Line to sleep. Or throw The Line in the bin. Or seeing as The Line is intangible, it may be best to just to delete The Line from your real & virtual memories.
Why ? I look aroud the shiny new world of digital and social media and I don’t see The Line. I see people. I see communities in the real & virtual worlds. I see social networking but I also see social events. I see a consumer centric 24/7/365 marketing model without The Line. I see & hear conversations. I heard the bell toll for The Line some time ago.
So how long has The Line left to live ? You decide. I’ve already laid down my wreath.
Conor Lynch
connector.ie
12 Nov 2008
Connect with Eoin the Tradedoubler
by connector on October 24th, 2008
I bumped into Eoin Clarke from Tradedoubler today in sunny Baggot Street just as I was saying goodbye to Sheila Babikian. He’s definitely a guy you should talk to if you own a busy web site or work in web marketing.
I know Eoin several years from my time at RaboDirect when he was at MyAddress. Clarkey is great craic and was at the October Connector Meetup.
As you can see I am an aspiring amateur photographer and took this photo this afternoon on my Nokia N95 mobile phone. Eoin is not that tall – he’s only about 6 foot tall but still growing, he says.
