And the Des Bishop tickets winners are …

by Sarai Fernandez on February 3rd, 2010

Tonight we’re going to ESB Des Bishop gig at The Button Factory with 5 funny guys, who posted a great comment on our blog, and their companions. And the winners are:

Cat Egan
Will Lynch
Alan Kennedy
Colin Egan
Mark Condron

Congratulations guys! See you at 7.oo at The Button Factory! And for the others, thank you very much for taking part in the contest.

After the gig, Conor will interview Des Bishop, so if there’s anything you want to know send us your questions!

Connecting With Consumers

by Sarai Fernandez on December 1st, 2009

Several days ago I found this article/ad in a spanish newspaper.

Short translation: “Blogger wanted, reward: 3.000 euros monthly and a the use of a new car, the new Citröen DS3, for a whole year and totally free of charges”. Maybe the salary doesn’t seem too high in Ireland, but in Spain, where the minimum wage is 624 € per month, and the average salary doesn’t reach 1,500 €, this job is a huge deal. Actually, it’s is being promoted as the best job of the year.

Citröen said they wanted to get the impressions of their targeted costumer directly before the launch of the car. And publicity as well, because now, for good or for bad everybody knows about the Citröen car that is not in the market yet. And this is a good example of how companies are choosing new ways of advertising, they’re not showing the car’s features, they’re just creating awareness. Blogs, twitter, facebook… social media are the new marketing tools, as the promotion in this area is cheap and allows for a much more targeted approach.

The idea is original, but not new, Ben Southall got what was considered as the “best job in the world” this year when he won the contest organised by the Tourism Department of Queensland (Australia).


And a closer example, Rob Cumiskey, one of our Connectors, won a new Toyota iQ in June. The agreement is that, in return for writing regularly on his blog and on Twitter about the iQ, he will be given the car for 6 months to drive and review. Rob has been writing regularly about his adventures around Ireland in his iQ and will surely be very sad to be giving the car back in January.

Connect with Take That !

by Conor on May 20th, 2009

One of my clients at Eighty:Twenty is the great guys over at Nokia (who like connecting people too of course!).  They have launched a new competition for Take That fans which is available now for you and friends to enter.

You and 9 of your friends could get to see Take That in the flesh on the 13th June in Croke Park on their biggest tour to date. You and your loyal Superfans side-kicks will be transported by chauffeur driven car to a drinks reception where you be will served champagne and cocktails (so for this one you have to be over 18). You will then be brought to your own “Girls Room” VIP Hospitality area where you can sit back, relax and enjoy the gig.

Another Irish connection is that we are using Dublin based MUZU.tv to create a video playlist for Take That fans. You can buy music via these videos or enter the competition with lots of free tracks to win in the Nokia Music Store.  So go on and Take That and join the Irish community of Take That fans !


Nokia Superfans TV on MUZU.

There is also a contest with Spin FM and the winner of a winnebago is in this video – what a cool prize !

Canon Connector Contest Update

by Conor on May 9th, 2009

The Canon & Connector Digital Video Contest has been up and running two weeks now and here are 3 random entries from around the country.

The closing date is June 1 so there is plenty of time for you to enter this competition still for your chance to win some of the great prizes and international fame & fortune ! ;-0