Archive for the tribes category
Connector Twitter Treasure Hunt – Booze Tribe
by Connector on December 8th, 2011
Where is El Comandante wine produced?
For clues follow #tribesxmas11 and once you have all 8 answers DM them to @socialmedia_ie
Connector Twitter Treasure Hunt – Tech Tribe
by Connector on December 8th, 2011
Which location-sharing mobile application start-up has Facebook launched a partnership with?
Tweet answers to @socialmedia_ie and include #BayerSocial
Connector Awards & Christmas Party 2010
by graeme on November 9th, 2010
WHO : www.connector.ie – organising “social networking social events” where we bring together diverse on-line & off-line communities to make new social, commercial & business connections.
WHAT : the 2nd Annual Connector Awards and Christmas Party 2010
Check out our Christmas slide-show …
WHY : to acknowledge and reward our 2010 Connector and Tribal success stories in the following categories :
Connector of the Year ( Male )
Connector of the Year ( Female )
Tribe of the Year ( Social)
Tribe of the Year ( Business )
Tribe of the Year ( Arts / Cultural )
WHEN : Thursday 9th December at 7pm (as part of the annual Christmas Connector event.)
WHERE : Krystle Night Club, 21-25 Harcourt Street, Dublin 2 ( strictly over 21’s only & neat dress essential ).
HOW : This Connector Event is FREE including a complimentary welcome drink, finger-food and late night entry to the Krystle Nightclub. We will, however, be supporting the Irish children’s charity, Barnardos, throughout the evening so all donations will be greatly appreciated.
REGISTER TODAY and keep a look out for updates on the Christmas Connector event such as the guest speakers and the short-list nominations for the Connector Awards.
Speakers (10-12) for The Long Debate: Alan Costello, John Handelaar & Steve Gotz
by malte on November 1st, 2010
Speakers (10-12) for The Long Debate: Alan Costello, John Handelaar, Steve Gotz
Make The Long Debate your key event in Dublin Innovation Festival
Alan Costello
Alan Costello, BSc, MBA, Managing Director of Ruby Consulting. Ruby Consulting current focus is on supporting start-ups in commercialisation and assisting them with funding from angel/family funds and VCs. Alan has worked extensively with 3rd level Institutions & Entrepreneur programmes as VC/commercialisation advisor and business plan judging. He is also Commercial Development Manager on www.spiritofireland.org, a €multi billion renewable energy project in Ireland. Alan’s background is in Blue Chip Pharmaceutical companies covering traditional Pharma, Biopharma, Medical Devices and Generics, spanning areas from R&D to product marketing.
John Handelaar
Founder Kildarestreet.com and Broadcast Media Professional.
Steve Gotz
Commercial Development Manager at the Centre for Next Generation Localisation.
We invite you to this very special discussion The Long Debate which will take place as part of the Inventorium project, during Dublin Innovation Festival.
When?
The Long Debate, Inventorium,
part of Dublin Innovation Festival
11 Nov
Doors open 18.00
Debate: 19.00-22.00
NDRC, Crane St, Digital Hub, Dublin 8
Connecting Manchester United supporters around the world
by connector on April 3rd, 2010
Social Media plays an essential part in the way tribes connect in an increasingly smaller world. One organisation MUST (Manchester United Supporters Trust) have begun utilising social media to spread their own campaign message. MUST have always existed as a tribe in their own right, but as we have seen throughout history the bigger your gang the more power you can exert.
MUST have wanted the Glaziers out since they took ownership of the club, but this season they have given their movement legs with the “Green & Gold Campaign”. These are the original colours of Manchester United, then known as Newton Heath, with the idea being that the fans will continue to wear Green and Gold until the owners go.
MUST are also aligned with another tribe, the Red Knights, who are the financial arm of the campaign. The Red Knights are made up of wealthy investors, some who are fans of the club, who are prepared to invest in Manchester United if and when the Glaziers agree to sell and then give 25% ownership of the club to MUST.
In February 2010 membership was 50,000 when it was announced that Blue State Digital, the same company who led the digital campaign for Barrack Obama during the presidential elections, were appointed to take the Green and Gold Campaign to the next level.
Membership of MUST, a month and a half later, has nearly tripled and currently stands at 134,440 at the day of writing (Friday 12th March). Using new media such as a Facebook page , a Youtube channel as well as providing easier ways for new signups to share information through their Facebook status is the reason the campaign has mushroomed recently.
Traditional media has caught onto the movement recently too, with not a day going by where MUST or the Red Knights don’t feature in the sports pages.
Every tribe though needs a tipping point and a figurehead. MUST’s tipping point and figurehead could have come on Wednesday the 10th of March after their game against AC Milan. Enter David Beckham, famous the world over for his football playing ability and consumer appeal, who made a clear expression of support when he donned a scarf in MUST colours after the 4-0 defeat of Milan on Wednesday night.
The MUST movement is now ready to explode and reach every corner of the globe and gain support of an estimated 75 million fanbase. This simple gesture by David Beckham is exactly what MUST and the Red Knights needed to cross over into the mainstream.
The power of Social Media in this movement should in no way be underestimated!
David Mulligan
Connect with the Comedy Crash Course
by Connector on March 26th, 2010
Here are the guys Conor got to spend the weekend with trying to learn to be funny! Have a look at the video and check out what Conor learnt during the Comedy Crash Course.
Connector Tribal Love @ The Science Gallery
by LauraD on March 16th, 2010
Following on from the many successful events held in the past few months, Connector’s “Tribal Love” event held in the Science Gallery was no exception.
The event aimed to give a platform to up and coming collectives and companies who relied on “tribes” in order to connect members sharing similar interests together both on and offline. The night was kicked off with an enjoyable hour of networking helped along by the stash of free Corona being handed out by Connector’s ever-enthusiastic volunteers. The mix of attendees was varied and the crowd was one of the biggest I’ve witnessed at any Connector event so far.
The night then progressed into a number of short presentations by tribes including; 121 Marketing , The Attic Studio, Laugh Out Loud, MonsterTruck, Darklight, Funky Seomra and many more.
The highlight of the night for me was Adam Drazin’s initial address. Adam is a lecturer in TCD specialising in social anthropology and ethnography. I found his talk to be both informed and hugely entertaining. His argument for the growing popularity of tribes (online tribes in particular) focused on the idea of a new form of social interaction rather than merely a new form of technology. He defined a tribe as somewhere in between a family and a state- a space where social interaction is ruled ultimately by politics and a sense of intimacy shared between members. The success of tribes is dependant on this shared sense of intimacy which leads to a sense of obligation to other members- a personal connection between tribe members and a sense of belonging to a particular tribe will often lead individuals to participate more actively in a community.
All tribes must seek to create a tangible community within which members will not only actively contribute both their time and knowledge but also share information of a more personal nature. By doing this, members feel a real connection to each other and the obligation to participate more fully in all areas of the tribes activity.
I thoroughly enjoyed the entire event and look forward to seeing how the work of each tribe will progress over the coming months. Many thanks again to Connector for organising the event!
Connect with NAMA
by Diarmuid ORiordan on March 11th, 2010
This is a bit Irish. The Facebook group “No to NAMA” has 11,369 members. I want John Joe from the late late toy show to fix my clock group has 47,415! In my opinion, Ireland needs to connect online to have a discussion about the most important piece of legislation in the history of the state.
Lets use social media to voice our opinions and lets get interested in what could potentially make or break our state. Why?
NAMA is purchasing loans at only a 30% discount from the banks. The lands these loans are based on are now priced back at agricultural value. Unless the farmers strike oil on this land, the actual underlying value will remain as low as 10% of the loan value. We’re screwed!
David McWilliams sums up the figures as “we see that there will be €51.5bn of land and development assets and associated loans transferred, based on what he has seen so far, we are looking at a hole of possibly €40bn, where we will borrow €51.5bn from the ECB, for assets worth a little over €10bn”.
A loss of €40 billion ladies and gentleman, puts Ireland in the red for generations to come.
Ireland should prepare for even higher increases in taxes to pay for the debt, unemployment and emigration should this happen.
Social Media was used as a primary method of communication among opposition supporters in the Iran 2009 elections. Tight state control of traditional media drove the opposition online to spread their message. In the USA, Barack Obama’s presidential campaign generated $60m dollars from social media channels.
Users of social media in Iran and the USA were able to establish a voice in important moments in their history.
Whether NAMA is a success or failure will decide the fate of the Irish economy for a generation.
This is an important moment in our history, and we can use social media to establish our voice and contribute.
Connector Tribes Final Lineup
by Sarai Fernandez on February 23rd, 2010
Sponsor a Tribe
by Conor on February 11th, 2010
This is a great book by Seth Godin. Tribes is a great way of expressing the phenomenon of online/offline groups/communities.
We are looking for sponsors for food/drink/prizes for our Connector Tribes event in the Science Gallery. So if you are a brand wondering how you can credibly get into social media, this could be your chance! If you connect us to a sponsor, you will win yourself a brand new unsigned copy of the Tribal Bible ;-0
Please contact Conor on 086 811 8833 or email conor [at] connector.ie for more information.
