Connector Brainstorm @ Science Gallery!

by graeme on October 28th, 2010

Introducing SocialMedia.ie social media services

by adam on October 11th, 2010

Connector recently launched a sister web site SocialMedia.ie and here we present our brand spanking new services guide including training and community management.   Hats off to Alvin Perry & Bernie Grogan for the great design work!

Content Quality beats Content Quantity in building Social Media Influence

by malte on October 5th, 2010

Worried that you have to spend all day playing with Twitter and Facebook to get results from a quality Social Media Marketing Strategy ? According to this Marketing Profs report, studies show that quality content creates significantly more influence and reach through social media than quantity alone.

From the article :

Though most marketing executives (84%) agree there is a correlation between one’s ability to drive action (influence) and one’s reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus and Brian Solis.

Fully one-half of surveyed marketing execs say creating, posting, and sharing compelling content is the single most important action people or brands can take to increase their influence online, followed by authenticity (31%), and depth of conversation (10%).

Continue reading at Marketing Profs : http://bit.ly/bhEthO

Social Media Packs

by malte on October 4th, 2010

We provide a number of ‘out of the box’ solutions for businesses listed below. Each of these can be customised to meet your individual needs. If you need something more specific please contact conor [at] connector.ie.

Social Media Starter Pack

SocialMedia.ie offers a unique Social Media Starter Pack which will help you get started in the world of social media. Combining a number of different services it is specifically designed to help SME’s and Start-Ups to make the best possible start to their digital marketing. Read more….

Business Blogger Pack

Our Business Blogger Pack includes all the benefits of our Social Media Starter Pack with the addition of a WordPress blog. We’ll setup your blog seperately or as part of your website and provide training on how to use WordPress and to successfully integrate your blog and social media. Read more….

Community Management Pack

Social media can be time consuming. That’s why we offer a community management pack for businesses who have already setup their social media profiles but can’t find the time to use them. We can help you to manage you online communities and PR so you can concentrate on managing your business. Read more….

Or go to our webpage: http://www.socialmedia.ie/social-media-packs/

Connector at ISME Roadshow in Limerick & Cork

by malte on September 29th, 2010

The ISME Roadshow: the idea behind it is to share our knowledge and try to connect with people all over the country!

We will be visiting between 10 locations over the next two months, driving there and taking part in business events hosted by ISME. We will be speaking on why social media and will be joined by 3 other speakers -

AGENDA
- Banking Issues for the SME – BankCheck
- Online Marketing & Social Media = Better Business – Conor Lynch, Connector.ie
- Employment-Understand your responsibilities and avoid disputes & litigation – MSS Ltd.
- Tendering for Government Business- Dos & Don’ts – OPW and Enterprise Ireland

The videos above feature Stephen Hughes (Enterprise Ireland), Kehlan Kirwan (FocuSME) & Maureen Grealish (Begin Again).

Hotel Website Marketing Conference @ the Crowne Plaza Hotel

by adam on September 21st, 2010

Conor recently spoke at the Hotel Website Marketing Conference at the Crowne Plaza Hotel, Dublin on getting started on Social Media. Below are the slides for your viewing pleasure.

Connector Intern Dublin Event featuring Bobby Kerr from Dragons’ Den

by Andrew Sides on July 15th, 2010

There are many intern groups here in Dublin this summer and the interns here at Connector have been hard at work planning an intern event for all them. We wanted to create a night that brought everyone together, is fun, educational, and for a good cause.  Check it out here on Facebook.

The intern event will be benefitting the not-for-profit Barnardos, a local Dublin charity that serves the people of Dublin. The event will be on July 28^th from 6pm – 10pm at The Church. There is a suggested donation of €4 and every cent will go towards Barnardos. The Church has kindly donated a free welcome drink and finger food to all the interns that come and show their support for Barbardos.

We will also have several speakers for the night; a representative from Barnardos to talk about the work that they do, Bobby Kerr an entrepreneur that started the largest coffee company in Ireland, and Neil Leyden from the exciting new Irish global marketing project called Gateway Ireland.

We will be raffling off great prizes as well, including but not limited to a great 3 day trip around Ireland courtesy of Shamrocker Irish Adventures, 1 Bottle of Premium 18 year old Jameson Whiskey and much more!  We hope to see all the interns that are here in Dublin out for this special night of fun, community, and excitement.

You will receive a raffle ticket for every €3 donation or two raffle tickets for €5.

Andrew and Shelsea will be the MCs of the event for the evening and can’t wait to see you all there.

Designing at Connector Academy

by Andrew Sides on July 6th, 2010

The design work I have done for Connector has been an interesting experience. I am caught between the styles and branding that was developed for Connector and my own design and style.  In my design work I like to keep things clean and simple, because I think that is the most effective type of design. Simple design allows for the strongest creativity and at the same time allows for a very straightforward clean message. I guess that’s my design weak point. I need to start developing more complex and interesting design, so that way I have a lot in my design arsenal to use.

Every time I go into creating a design for Conor, I try and do two or three different designs. The first I try to create something consistent with the Connector’s current style. The second I make something I like and I think is cool, and third I make a hybrid of the design I like and the design consistent with the brand. It’s hard at times to create something I like. Time constraints often leave me feeling like there is something left to be desired out of some of my designs. I guess college has spoiled me with a plethora of time to create and refine my designs. Now I am working under short deadlines and desire for high quality. It’s been a bit of an adjustment to this kind of working environment, but I am getting used to it and I am learning where I to focus to save time but still produce decent quality.

Overall the adjustment to office life has been good and interesting. I am still getting used to the fact that my designs are actually being used for the web, proposals, etc instead of for just portfolio development. I hope by the end of this internship I will be doing work on a fast paced basis, I will be able to create a piece that is high in quality but only takes a short amount of time.

Here are a few examples of the work I have created for Connector. Please share what you think about them. Any feed back I can get would be great!

Connector #Appy Hour

by Dave Dungan on July 2nd, 2010

Thanks a million to everyone who came along to the Connector #Appy Hour event last night at the Nokia Pop Up Shop on Grafton Street.  Congratulations to Suzanne Sheridan and Ger Canning who were the worthy winners of our competition on the night and proud owners of two spanking new Nokia phones! (Facebook Photos)

There were some great speakers in Anthony Lawless, Device and Software Manager at Nokia, and Edward Conmy, joint owner of Digital Times and winner of the Appys Awards.

They talked about digital innovation in terms of new mobile phone applications and how useful they are to create content for the computing, media, publishing and advertising industries.

After the talks, there was a raffle with amazing prices to win from Nokia, Abbey Theatre, The New Theatre, Lighthouse Smithfield Cinema and Millets Camping.

Everyone seemed to enjoy the event and make new connections and friends. Although the guest speakers were very popular they didn’t quite go down as well as the free refreshments! Hope to see everyone at the next one!

Connector #Appy Hour @ Nokia Pop-Up Store

by Sarai Fernandez on June 22nd, 2010

Connector is organising another great networking event at the Nokia Pop-Up Shop in Grafton St. on Thursday, July 1st at 6.30pm.  We’re calling it ‘Connector #Appy Hour’ as our 23rd monthly event will have guest speakers, including Anthony Lawless from Nokia, and Edward Conmy from the Appy Awards.  These new awards are for the best mobile apps in Ireland & the judges will be announced at the event.

We will have a raffle to give away some great prizes amongst the attendees. There will be also some fun networking games, music entertainment, food and drink throughout the evening.

To come to this event you will need to sign up to our Facebook Event and we look forward to seeing you at Connector #Appy Hour!