Archive for the marketing category
WHERE GOOD IDEAS COME FROM
by malte on October 15th, 2010
Dear Friend, enjoy this great clip. The next Connector Event is around the corner.
Innovative connections @ “The Long Debate” during the Dublin Innovation Festival.
by malte on October 12th, 2010
Invitation to The Long Debate
We invite you to this very special discussion The Long Debate – which will take place as part of the Inventorium project, during Dublin Innovation Festival. Register >>
What is it about?
The debate draws on the Innovation Taskforce report. Launched in March 2010, the report sets out recommendations for developing Ireland into an International Innovation Hub, through developing the country’s creative and smart economy.
We invite members of the Taskforce, including some of Ireland’s leading economic commenter’s, industry and government members, academics, creative’s and entrepreneurs to discuss the nature of innovation within Ireland. Attention will be paid to how the report impacts on the development of digital enterprise within health, public services, education, leisure, tourism, culture, entertainment, environment and transport.
A unique format and networking opportunity
An evening of lively discussion and networking, not to be missed! Inventorium has devised a special debate format; eighteen of Ireland’s key contributors and commentators have been invited to give their views and opinions. Each speaker will present his or her viewpoint for five minutes. Audience members will be able to contribute to the emerging conversations, which will be documented and presented on the Inventorium website.
Agenda
18.00 – 19.00Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Networking
19.00 – 19.45 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Speakers 1-9
19.45 – 20.15 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Networking
20.15 – 21.00 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Speakers 10-18
21.00 – 22.00 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Networking
Refreshments including finger food will be served
Make The Long Debate your key event in Dublin Innovation Festival
Partners
Inventorium is a three-year programme taking place across southeast Ireland and northwest Wales. Inventorium is designed to bring together people who would not normally meet – people who each have a part but not the whole of an innovation. The project aims to establish a sustainable distributed mechanism for the generation of new ideas, which will lead to the formation of new businesses or contribute to sustaining existing businesses. The focus of Inventorium is on digital technologies for health, public services, education, leisure, tourism, culture, entertainment, environment and transport. Inventorium is a partnership between CAST Ltd in Bangor and NDRC in Dublin and supported by the European Union’s Ireland Wales Interreg IV Programme. www.inventorium.org
Innovation Dublin Festival was launched to promote innovation and creativity in the city. Conceived by the Creative Dublin Alliance and coordinated by Dublin City Council, the project aims to provide Dubliners – whether they’re entrepreneurs, students, researchers, artists or large corporations – with an opportunity to discuss, promote and celebrate innovation in the city. Organised by a multidisciplinary steering committee made up of the Dublin local authorities, third level institutions, state agencies, businesses and the not-for-profit sector, the festival will take place from November 10th-21st.  www.inventorium.org
When
The Long Debate, Inventorium, as part of Dublin Innovation Festival
11 Nov
Doors open: 18.00
Debate and networking: 19.00-22.00
NDRC, Crane St, Digital Hub, Dublin 8
Registration for this event is essential
Introducing SocialMedia.ie social media services
by adam on October 11th, 2010
Connector recently launched a sister web site SocialMedia.ie and here we present our brand spanking new services guide including training and community management.  Hats off to Alvin Perry & Bernie Grogan for the great design work!
Content Quality beats Content Quantity in building Social Media Influence
by malte on October 5th, 2010
Worried that you have to spend all day playing with Twitter and Facebook to get results from a quality Social Media Marketing Strategy ? According to this Marketing Profs report, studies show that quality content creates significantly more influence and reach through social media than quantity alone.
From the article :
Though most marketing executives (84%) agree there is a correlation between one’s ability to drive action (influence) and one’s reach, 90% draw a clear distinction between influence and popularity, and cite the quality of content as the most important factor in building influence online, according to a survey from Vocus and Brian Solis.
Fully one-half of surveyed marketing execs say creating, posting, and sharing compelling content is the single most important action people or brands can take to increase their influence online, followed by authenticity (31%), and depth of conversation (10%).
Continue reading at Marketing Profs : 
http://bit.ly/bhEthO
Social Media Packs
by malte on October 4th, 2010
Have you maybe ever considered to join your business to one or several of the so-called social media networks like Facebook, Twitter or LinkedIn.
To have a desire is one thing, the realisation and implementation another. Is it possible to get consulting, design and training from one single hand?
Consider connector and our three different packages as an opion to make your social media campaign manageable and a true succesess. Each box offers you the right mix of services and solutions for your company.
Just go to: http://www.socialmedia.ie/social-media-packs/
We provide a number of ‘out of the box’ solutions for businesses listed below. Each of these can be customised to meet your individual needs. If you need something more specific please contact conor [at] connector.ie.
Social Media Starter Pack
SocialMedia.ie offers a unique Social Media Starter Pack which will help you get started in the world of social media. Combining a number of different services it is specifically designed to help SME’s and Start-Ups to make the best possible start to their digital marketing. Read more….
Business Blogger Pack
Our Business Blogger Pack includes all the benefits of our Social Media Starter Pack with the addition of a WordPress blog. We’ll setup your blog seperately or as part of your website and provide training on how to use WordPress and to successfully integrate your blog and social media. Read more….
Community Management Pack
Social media can be time consuming. That’s why we offer a community management pack for businesses who have already setup their social media profiles but can’t find the time to use them. We can help you to manage you online communities and PR so you can concentrate on managing your business. Read more….
Or go to our webpage: http://www.socialmedia.ie/social-media-packs/
Connector at ISME Roadshow in Limerick & Cork
by malte on September 29th, 2010
The ISME Roadshow: the idea behind it is to share our knowledge and try to connect with people all over the country!
We will be visiting between 10 locations over the next two months, driving there and taking part in business events hosted by ISME. We will be speaking on why social media and will be joined by 3 other speakers -
AGENDA
- Banking Issues for the SME – BankCheck
- Online Marketing & Social Media = Better Business – Conor Lynch, Connector.ie
- Employment-Understand your responsibilities and avoid disputes & litigation – MSS Ltd.
- Tendering for Government Business- Dos & Don’ts – OPW and Enterprise Ireland
The videos above feature Stephen Hughes (Enterprise Ireland), Kehlan Kirwan (FocuSME) & Maureen Grealish (Begin Again).
ISME Roadshow 2010 Presentation & Videos
by Connector on September 22nd, 2010
Connector 10C’s Strategy Model
Hotel Website Marketing Conference @ the Crowne Plaza Hotel
by adam on September 21st, 2010
Conor recently spoke at the Hotel Website Marketing Conference at the Crowne Plaza Hotel, Dublin on getting started on Social Media. Below are the slides for your viewing pleasure.
ISME Roadshow featuring Connector
by Connector on September 3rd, 2010
The ISME (Irish Small Medium Enterprises) Roadshow featuring Connector is about to start and we can’t wait to get the show on the road! The idea behind it is to share our knowledge and try to connect with people all over the country!
We will be visiting between 10 locations over the next two months, driving there and taking part in business events hosted by ISME. We will be speaking on why social media and will be joined by 3 other speakers -
AGENDA
- Banking Issues for the SME – Eddie Fitzpatrick, BankCheck
- Online Marketing & Social Media = Better Business – Conor Lynch, Connector.ie
- Employment-Understand your responsibilities and avoid disputes & litigation – John Barry, MSS Ltd.
- Tendering for Government Business- Dos & Don’ts – OPW and Enterprise Ireland
You can see out route map below! If you would like to attend, please contact conor [@] connector.ie for details or click here to reserve a ticket.
CONNECTOR ISME ROADSHOW
21st Sept – Fairways Hotel, Dundalk (10am-1pm)
21st Sept – Stillorgan Park Hotel, Dublin South (5pm-8pm)
28th Sept – Clarion Hotel, Limerick (10am-1pm)
28th Sept – Silversprings Hotel, Cork (5pm-8pm)
5th Oct – Mount Errigal, Letterkenny (10am-1pm)
5th Oct – Clarion Hotel, Sligo (5pm-8pm)
6th Oct – Carlton Hotel, Galway (10am-1pm)
6th Oct – Prince of Wales Hotel, Athlone (5pm-8pm)
12th Oct – Newpark Hotel, Kilkenny (10am-1pm)
12th Oct – Clarion Hotel, Liffey Valley, Dublin West (5pm-8pm)
Thanks to Bernie Grogan for her great map design!
Connector Studio creates ‘How To’ digital videos for HP Snapfish
by Connector on August 30th, 2010
Below is a video Connector recently produced for HP Snapfish. Although this video is for the UK market and used in a large marketing campaign with the Daily Mail, we had a happy client for this ‘How To’ video produced here in Dublin.
The lovely voice you hear is from the excellent voice-over artist Nicola Lyndsay sourced from Piehole.ie
