Archive for the marketing category
Connector supporting the NUI Maynooth Business Society
by Connector on October 23rd, 2011
Watch out soon for more from this enterprising bunch in the Bizz Soc in NUI Maynooth whom I met on Friday to discuss their social media.
Social organisations, minus the bossy leaders!
by Connector on June 2nd, 2011
Great book on ideas how you can get rid of the boss and create leaderless organisations … Do you know other books like it?
Connector at ‘Getting Business Online’ training
by Connector on May 30th, 2011
At the Google HQ for train the trainer workshop for ‘Getting Business Online’ training with lots of people from the county enterprise boards! See some FREE web site templates below and click here to get started with a free domain name, web hosting and training - well done to sponsors Google, Blacknight and An Post and thanks to Google’s Michelle Beirne for her short video message!
How to build your own Personal Brand using social media
by Connector on December 12th, 2010
The following is the presentation Conor Lynch made to the ITAA Skillsnet & the Digital Marketing Institute on Friday at DIT, Cathal Brugha. Facebook‘s Maggie McPartlin & Julien Muller were the other speakers in an interesting and lively conversation about the role of social media in personal branding.
And if you want to get your name out there and new social media skills, remember you can get blogging experience from the new blogger network @ connector.TV
Personal Branding & Social Media – connector.ie
Idea generation for startups & freelancers @ Connector Brainstorm
by Connector on November 29th, 2010
On Thursday evening we had the first Connector Brainstorm event at the Science Gallery and here are some photos from Kyle Tunney and more here on Facebook.
The idea behind Connector brainstorm is to create a space for small ideas to collide and create BIG ideas. So we have created a mashup of classic Connector networking mixed with brainstorming! Each table has a moderator who guides the conversation and keeps the notes on paper or on our mind mapping software.
We have some generic topics for discussion but there are opportunities for startups to have their business brainstormed by 8 people for 30 minutes.
The launch of Connector Brainstorm event provided a fascinating insight into the world of Irish politics, economic and society. A diverse mix of people gathered in the Science Gallery in Trinity College to ask important questions politicians won’t never think to ask themselves.
Conor Lynch, organiser of the Connector Brainstorm said; “Einstein once said ‘We can’t solve problems by using the same kind of thinking we used when we created them.’ Age old policies need new age thinking and with this in mind our team of experts came up with some radical suggestions on how the future of Irish politics and economy should be ran.”
Saving Ireland Inc.
One of the first ideas to come to fruition was a way to deal with the thousands of empty properties across the country. There are an estimated 74 ‘Ghost estates’ in Ireland, due to the oversupply of housing during the boom. These Ghost estates are now on the verge of being demolished.
Instead of knocking the estates down the group proposed devising a lottery system whereby a lucky winner in the midst of our economic crisis could go on to win a property on one of these derelict estates. The rest of the lotteries proceeds could be put to good use by employing the skill sets of unemployed people on social welfare which will regenerate and finish development on these estates for the people that really need them.
A team of business strategists proposed a radical suggestion which might be considered futuristic to say the least. This approach applies the principles of computer gaming structures to the welfare and taxation system adding value back into society so that public moral is renewed to spend again. As users work hard to progress through the various levels of the game, engaging and gaining rewards they’ve spent time to earn, the same can be applied to real life.
Therefore, it was suggested that people on social welfare could use the skill sets they have to pay-it-forward, clocking up twenty hours per week adding value to a person or a business and this new currency could add credits to each individual through the welfare and taxation system.
Another contributor said; “Another suggestion which was one of topical debate discussed Ireland’s technologically starved politicians. Most of Ireland’s politicians are between the ages of forty to sixty, but a lot of people in our society are between the ages of fifteen to thirty. As we face an uncertain future it’s imperative that our government is up-to-speed on emerging markets rich in technology. At the next election we need a more balanced age profile in Irish politics in order to speak the language of the Irish population and other successful economies.”
In a quirky suggestion the majority also agreed that TD’S should be prohibited from drinking so that they’re heads are clear for tackling the biggest issues Ireland has had to face in political history.
Connector Startups
The Connector Brainstorm event also gave some of Ireland’s most exciting start-ups the opportunity to gain new ideas for their businesses including GoCar.ie, AM Works, Twitter TV, Smart Leads, Pet Photography, Happy Gardening Co. and EggFuel.ie where they were able to share and propose ideas to the different groups and get valuable feedback.
“The Connector brainstorm event was extremely beneficial to the businesses that were there. They all left with new ideas for their businesses from some of the top experts in a range of fields. For businesses to grow and succeed in the current economic climate they have to recognise that they need to think outside the box and gain input from a range of areas and this event will help anyone who is looking to get a new perspective on their business,” Lynch went on to say.
For more information on upcoming Connector Brainstorm and networking events then log on to connector.ie
Connector @ Bar Camp Cork 2010
by Connector on November 28th, 2010
If you would like to blog for connector.TV in Cork and join our new blogger network, please get in touch via team [@] connector.ie
The Long Debate – get involved now: A unique format and networking opportunity.
by malte on November 4th, 2010
A unique format and networking opportunity
As part of the Inventorium project, The Long Debate will take place on the 11 Nov during the festival, at NDRC. An evening of lively discussion and networking, Inventorium have devised a special debate format, 18 of Ireland’s key contributors and commentators have been invited to give their views and opinions. Each speaker will present his or her viewpoint for five minutes, the emerging conversations will be documented and presented on the Inventorium website.
Make The Long Debate your key event in Dublin Innovation Festival
When?
The Long Debate, Inventorium,
part of Dublin Innovation Festival
11 Nov
Doors open 18.00
Debate: 19.00-22.00
NDRC, Crane St, Digital Hub, Dublin 8
Registration for this event is essential
Speakers (10-12) for The Long Debate: Alan Costello, John Handelaar & Steve Gotz
by malte on November 1st, 2010
Speakers (10-12) for The Long Debate: Alan Costello, John Handelaar, Steve Gotz
Make The Long Debate your key event in Dublin Innovation Festival
Alan Costello
Alan Costello, BSc, MBA, Managing Director of Ruby Consulting. Ruby Consulting current focus is on supporting start-ups in commercialisation and assisting them with funding from angel/family funds and VCs. Alan has worked extensively with 3rd level Institutions & Entrepreneur programmes as VC/commercialisation advisor and business plan judging. He is also Commercial Development Manager on www.spiritofireland.org, a €multi billion renewable energy project in Ireland. Alan’s background is in Blue Chip Pharmaceutical companies covering traditional Pharma, Biopharma, Medical Devices and Generics, spanning areas from R&D to product marketing.
John Handelaar
Founder Kildarestreet.com and Broadcast Media Professional.
Steve Gotz
Commercial Development Manager at the Centre for Next Generation Localisation.
We invite you to this very special discussion The Long Debate which will take place as part of the Inventorium project, during Dublin Innovation Festival.
When?
The Long Debate, Inventorium,
part of Dublin Innovation Festival
11 Nov
Doors open 18.00
Debate: 19.00-22.00
NDRC, Crane St, Digital Hub, Dublin 8
Dublin Web Summit connections
by Connector on October 31st, 2010
I was delighted to speak to a packed room at the Dublin Web Summit and made a lot of new local and international connections. Click on the image for a link to for the Late Late Show appearance by Dublin Web Summit organiser Paddy Cosgrave with Jack Dorsey and Michael Birch, the founders of Twitter & Bebo respectively.
Seeing this event up close and how the DWS has progressed since the first event last year has been fantastic. Huge credit to Paddy who is a seriously talented young entrepreneur who is destined for more success with the Dublin Web Summit series and Founders. Some of you may recall I put Paddy in the ‘Connector Top 10 for 2010′ and he has certainly had a great year!
Michael Birch spent an hour or two as barman in the Guinness Storehouse Gravity bar last night where I snapped him beside a copy of the Founders book. This book is a cracking idea for all the guests as it is a photo album of their weekend ready for them to take away before they leave the country.
Above I am pictured with Joe Fernandez who is the founder of Klout which is a great tool for measuring online influence.
How to create a Social Media Strategy in 10 steps
by Connector on October 29th, 2010
