Whether you’re a social media newbie or a social media maverick, there’s no denying that if you want a successful company, you’re probably going to need to be on social media in some form. With the advent of that ever elusive, ever popular phrase ‘inbound marketing’, the aim of the game is to now draw your customers in from outside, rather than push messages out to them. When it comes to locating these customers, you can be sure that an ever wider demographic of people, AKA your customers, can be found on social media, so if you’re not on social media, you’re probably missing out. Nearly 80% of companies surveyed by The Harvard Review in 2014 are currently using, or are planning on launching, social media soon. So, when are you starting?
Social media has created a two way channel of communication where customers are not afraid to tell companies what they think of them, but equally, companies have a change to delight and connect with their customer. Here at Connector, we’re always talking about how important it is to tune in to your customers, listen to what they’re saying, what they want from you and learn how to engage with them to build relationships. But today, we want to talk about just how you get started on social media, how to keep up with social media and what you can hope to get out of all your efforts.
Social media sites, in the most formal, textbook definition sense, are websites and applications that enable users to create and share content and participate in social networking i.e chatting with friends, making new connections, sharing opinions, insights or gossip, posting photos, videos and so much more. Social media and the proliferation of social networks has truly exploded since the days of MySpace, and the diversity of social networks that currently exist – such as Tumblr for artists, Vine for videographers, Instagram for photographers, Twitter for political activists and news junkies – is huge, and only increasing every day. The emergence of new networks such as Medium, Snapchat and Pinterest means that marketers now have an even larger array of networks which they could possibly be active on.
So that means you should get stuck in there and start a profile on all the current, trending social media platforms that are out there, right?