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Create A Spooky Marketing Campaign For Halloween

As the Connector team is really brave and not frightened by ghosts or zombies, we are the perfect digital agency for you to work with this Halloween.

In our secret laboratory we have a team of highly skilled crazy professors who can help you with concepts, design, videos, games and all your social media requirements.

Last year, we did a spooky ‘Halloween Pumpkin Run’ campaign, where we delivered purple pumpkins filled with sweets to twenty lucky Dublin based agencies. See the photo below. Each and every pumpkin had the connector360 personal touch – hollowed out, painted and filled with treats by our very own minions. A QR code inside led to a special Trick or Treat page with our credentials and a party invitation. What a treat! We think we did a spooktastic job! ;-)

We can create campaigns for you right up until last minute but why not talk to us today about your Halloween campaign! Boo!

You can contact us at team@connector.ie or call us on +353 1 906 0006.

Pumpkins

 

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How to serve up tasty social media for the food sector

How to serve up tasty social media for the food sector

We were really delighted to talk this morning at Dublin Food Chain.

Please visit Dublin Food Chain Breakfast Workshop for the full list of speakers and details about the event.

We hope you liked our presentation on How to serve up tasty social media for the food sector.

If you missed it you can find the presentation below

 

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connector Digital Marketing Placement

Digital marketing career opportunities @ Connector

About Us

Founded by Conor Lynch in 2009, Connector is a leading Irish digital business agency supporting clients as they face up to digital, social & mobile challenges and opportunities. With our sister brands connector360, SocialMedia.ie and BOSS Metrics, we offer a wide range of specialist services for those who want to manage digital in-house or to outsource to a trusted partner.

We are passionate about helping organisations, SMEs, startups, government agencies and individuals create their digital destiny. We create ideas that turn into campaigns, campaigns that become content, content in social and digital media that generate awareness, positive sentiment, connections and great return on investment.

Connector is always on the lookout for talented people to join our team in Dublin and the following are current open opportunities.

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Data analytics: the backbone of digital marketing

Data analytics: the backbone of digital marketing

As digital marketers, we are always looking for new and innovative ways to connect with our customer. But the fact is that no matter how creative your campaign is, if there are no data analytics set up behind it, you’re wasting time, money and effort. While you might think that your campaign is performing well, the only real way to know is to set up analytics that measures real numbers and key performance indicators.

in data we trust

When it comes to digital marketing, the primary types of analytics companies set up is on their website, social media channels and email marketing campaigns. The type of data you can collect on each platform varies slightly, for counting how many people engage with your posts on social media channels, to granular detail about what people are doing on your website, to tracking the open rate of your email campaign. Collecting this data drives future decisions about campaigns and gives marketers the information they need to allocate budget and optimise their marketing plans.

 

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Leveraging social media for customer satisfaction and business success

Leveraging social media for customer satisfaction and business success

Whether you’re a social media newbie or a social media maverick, there’s no denying that if you want a successful company, you’re probably going to need to be on social media in some form. With the advent of that ever elusive, ever popular phrase ‘inbound marketing’, the aim of the game is to now draw your customers in from outside, rather than push messages out to them. When it comes to locating these customers, you can be sure that an ever wider demographic of people, AKA your customers, can be found on social media, so if you’re not on social media, you’re probably missing out. Nearly 80% of companies surveyed by The Harvard Review in 2014 are currently using, or are planning on launching, social media soon. So, when are you starting?

Social media has created a two way channel of communication where customers are not afraid to tell companies what they think of them, but equally, companies have a change to delight and connect with their customer. Here at Connector, we’re always talking about how important it is to tune in to your customers, listen to what they’re saying, what they want from you and learn how to engage with them to build relationships. But today, we want to talk about just how you get started on social media, how to keep up with social media and what you can hope to get out of all your efforts.

Social media sites, in the most formal, textbook definition sense, are websites and applications that enable users to create and share content and participate in social networking i.e chatting with friends, making new connections, sharing opinions, insights or gossip, posting photos, videos and so much more. Social media and the proliferation of social networks has truly exploded since the days of MySpace, and the diversity of social networks that currently exist – such as Tumblr for artists, Vine for videographers, Instagram for photographers, Twitter for political activists and news junkies – is huge, and only increasing every day. The emergence of new networks such as Medium, Snapchat and Pinterest means that marketers now have an even larger array of networks which they could possibly be active on.

So that means you should get stuck in there and start a profile on all the current, trending social media platforms that are out there, right?

Wrong.

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Tuning in: How to implement successful digital listening

Digital Listening Article featured in ShelfLife Magazine

It was only when Conor and Faith sat down to write an article about digital listening that they realised just how little understood the term ‘digital listening’ is. People started approaching them (on and offline) to ask ­ just what is digital listening?

Thankfully, you can read all about digital listening, what it is and how your company can get started with it right here.

The even better news is that Connector’s Digital Marketing Trends Ebook is being released very shortly to tell you even more about digital listening, and more. Packed with stats, tips and long form how to’s on ten of the top digital marketing trends of 2014, it will help you fast track your digital marketing strategy to start getting results.

In the mean time though, check out Conor and Faiths article ‘Tuning in: How to implement successful digital listening’ in Shelflife magazine.

Happy listening!

Shelflife article

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How online video can boost your digital marketing?

How online video can boost your digital marketing?

Capturing attention in fifteen seconds or less – sounds impossible, but through the power of online video, modern marketers are making it happen.

Worldwide, customer’s attention spans are decreasing and companies are facing a smaller and smaller window of time to connect with their customers.

In this case study, we’ll show you how you can use innovative digital video campaigns to capture, connect and co-create with your customers.

Read on to learn how online video can boost your digital marketing.

Learn about some of the innovative campaigns companies have developed and how they integrated it with other platforms.

See what it was about viral videos that made them viral. You might even be inspired with a creative idea of your own.

Click below to start reading! Know about another company with a great digital video? Tell us about it in the comments or on our  Twitter – we’d love to hear about it.

Our Digital Trends eBook is available soon – if you want to know more digital tips, let us know – we’d be happy to send it to you.

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