large

4 Big Social & Mobile Trends in 2015 you should have tried by now

Here at Connector we know 2015 will be another fast-moving year in terms of evolving consumer behaviour. Is your business ready to evolve with consumer needs, desires and expectations? Assessing consumer trends makes it easier to breakdown the wide array of information available out there to ensure your marketing strategy is fresh, innovative and effective.  We want to help you find great opportunities, create excellent and innovative ideas and help bring these to life in an efficient and exciting way. The top strategists at Connector have revised a list of must-reads in order to share with you insights from industry leaders to help you increase your relevance at scale and ROI.  Happy reading!

1. General Trends

Is your company ready for the year to come? We Are Social have published an all-inclusive report about internet. social media and mobile usage techniques for 2015 that predicts we will see further growth and progress in all things digital. The report breaks down the information for over 240 countries on all the digital platforms and includes information on other relevant topics such as online shopping.

2. General Trends Disruptive technology trends

Brian Solis  provides 25 disruptive trends covering topics such as messaging apps taking over as the new social media,  political battles moving towards the internet, issues with privacy and big data, and other surprising twists possibly to come. What’s stopping you from making the next ripple in the industry?

3. 60 Content Predictions for 2015

How is your content market plan shaping up? Feel it could be more effective? In this report 60 content marketing thought leaders give their best content predictions for 2015. Insights include ideas such as getting participants to cooperate, how focus should shift to content management, and the upcoming move towards ‘mobile-first’ (making mobile the priority and seeing other platforms follow).

4. Collaboration Trends

 

Want to build the perfect team in 2015? This report looks at collaboration trends that will impact on your team this coming year. Some points are extensions of current trends that you will be familiar with while some ideas might surprise you. Insights include the move towards mobile devices, growing importance of social collaboration tools, and users helping users.

 

Instagram Masterclass

SocialMedia.ie Launches New Instagram Masterclass

Instagram is a tremendously powerful platform and it’s your duty to leverage it for your business. User engagement levels are 15 times higher than Facebook, and over 75% of leading brands are already present on the platform.

It’s key that you get involved, start with a good foundation, create meaningful interactions with your community, and fine-tune your message to improve your brand’s visibility.

Here’s your chance to learn a lot more.

SocialMedia.ie is offering you a course in the coming new year 2015 with some amazing material that will definitely help your business succeed. If you’re interested then drop us a line at  team@connector.ie.

The course is also deliver by @daxon on Instagram,  and @daxon on  Twitter.

 

HalloweenHeader

Create A Spooky Marketing Campaign For Halloween

As the Connector team is really brave and not frightened by ghosts or zombies, we are the perfect digital agency for you to work with this Halloween.

In our secret laboratory we have a team of highly skilled crazy professors who can help you with concepts, design, videos, games and all your social media requirements.

Last year, we did a spooky ‘Halloween Pumpkin Run’ campaign, where we delivered purple pumpkins filled with sweets to twenty lucky Dublin based agencies. See the photo below. Each and every pumpkin had the connector360 personal touch – hollowed out, painted and filled with treats by our very own minions. A QR code inside led to a special Trick or Treat page with our credentials and a party invitation. What a treat! We think we did a spooktastic job! ;-)

We can create campaigns for you right up until last minute but why not talk to us today about your Halloween campaign! Boo!

You can contact us at team@connector.ie or call us on +353 1 906 0006.

Pumpkins

 

HalloweenFooter

Data analytics: the backbone of digital marketing

Data analytics: the backbone of digital marketing

As digital marketers, we are always looking for new and innovative ways to connect with our customer. But the fact is that no matter how creative your campaign is, if there are no data analytics set up behind it, you’re wasting time, money and effort. While you might think that your campaign is performing well, the only real way to know is to set up analytics that measures real numbers and key performance indicators.

in data we trust

When it comes to digital marketing, the primary types of analytics companies set up is on their website, social media channels and email marketing campaigns. The type of data you can collect on each platform varies slightly, for counting how many people engage with your posts on social media channels, to granular detail about what people are doing on your website, to tracking the open rate of your email campaign. Collecting this data drives future decisions about campaigns and gives marketers the information they need to allocate budget and optimise their marketing plans.

 

Read more

Mobile Market Domination

Mobile Marketing: Constantly Connected to your Customer

Going mobile is an indisputable must do for companies who not only want to survive, but thrive. To stand at the forefront of emerging trends and position themselves as innovative, up-to-date and trustworthy, companies must invest in optimising for and advertising on their customer’s constant companion – the smartphone.

In the beginning, there was SMS marketing, and from there mobile marketing has exploded. Growing to incorporate proximity marketing to disappearing Snapchat vouchers and so much more, the vast number of mobile marketing choices has intimidated more than one marketing buff, causing them to drop out of mobile marketing altogether.

But with Forbes statistics indicating that around 4 billion people worldwide own a smartphone and 57% of the Irish population are smartphone users – not to mention that 91% of people don’t want their smartphone out of arms reach – overlooking mobile marketing is ill-advised. So, no matter what your entry point, how do you get started with mobile marketing?

What is mobile marketing?

Let’s start with the basics – mobile marketing is the name given to marketing on or through a mobile device, such as a smartphone or tablet. It can involve developing an app, planning a mobile focused campaign or creating an integrated advertising strategy. Mobile interactions are capable of changing the customers’ path to purchase if companies can influence them at specific points by delivering a value-added experience.

Read more

Connecting Companies and Customers with Digital Video

Connecting Companies and Customers with Digital Video

Digital video is quickly evolving into a powerful tool for connecting great companies and great content with great people. But we all know that building great connections takes time, time which is difficult to find in our busy lives. To solve this dilemma, marketers are turning to digital video.

Digital video has grown from YouTube to Netflix to Hulu to social media video on Twitter, Instagram, Snapchat and Vine, ever evolving to keep us close and connected as we navigate our busy lives. From using video for running competitions, to releasing new products, to encouraging user generated content to promote brands, many companies have chosen to embrace digital video and it’s not surprising why. According to the folks over at Digital Sherpa, 80% of people prefer to watch a video than read long form content. Not only that, but people who watch your content are more likely to visit your website, purchase a product or otherwise interact with your brand after watching.

Captivating people with great stories is at the heart of connecting people with digital video. It’s easy to get started – all you have to do to create exceptional video is ask yourself these simple questions

Digital video

Read more

The future of retail - connector

The Future of Retail 2014 by Connector

In this retail trends study, we would like to share our expertise and advice on the future of retail by looking at areas such as fashion, convenience stores & pharmacies.

This report will provide you the best examples of retailers such as Amazon, Nordstorm and C&A using online/offline social media and the latest trends in digital to market their products.
Read more