Designing at Connector Academy
Posted in Training, arts, designers, marketing, social media, students by Andrew Sides on July 6th, 2010
The design work I have done for Connector has been an interesting experience. I am caught between the styles and branding that was developed for Connector and my own design and style. In my design work I like to keep things clean and simple, because I think that is the most effective type of design. Simple design allows for the strongest creativity and at the same time allows for a very straightforward clean message. I guess that’s my design weak point. I need to start developing more complex and interesting design, so that way I have a lot in my design arsenal to use.
Every time I go into creating a design for Conor, I try and do two or three different designs. The first I try to create something consistent with the Connector’s current style. The second I make something I like and I think is cool, and third I make a hybrid of the design I like and the design consistent with the brand. It’s hard at times to create something I like. Time constraints often leave me feeling like there is something left to be desired out of some of my designs. I guess college has spoiled me with a plethora of time to create and refine my designs. Now I am working under short deadlines and desire for high quality. It’s been a bit of an adjustment to this kind of working environment, but I am getting used to it and I am learning where I to focus to save time but still produce decent quality.
Overall the adjustment to office life has been good and interesting. I am still getting used to the fact that my designs are actually being used for the web, proposals, etc instead of for just portfolio development. I hope by the end of this internship I will be doing work on a fast paced basis, I will be able to create a piece that is high in quality but only takes a short amount of time.
Here are a few examples of the work I have created for Connector. Please share what you think about them. Any feed back I can get would be great!
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