Social Media Training
Posted in business, marketing, media, social media by Rob Cumiskey on November 17th, 2009
Originally posted on Sarai Fernandez’s blog -
Last week, while I was shopping in town, I ran into a guy who was doing some promotion for beauty products. Despite my refusals, he took one of my hands and started to polish my nails. When he was finished, they looked awesome, but my main surprise came when I realised that the same tool he had used, a six-faced file, had been in my wash bag for at least a year with absolutely no use. The fact is that I never learnt how to use it, and it led me to think about how we sometimes have the best tools in the world at our disposal, but without the proper knowledge of how to use them, they become worthless.
This is the same problem that many people have in the world of Social Media. They have a Facebook and a Twitter account, but they don’t know how to make the most of it for their own bussiness. They’re kind of intuitive, but sometimes some specialised training can make a great difference.
On December 14, the Irish Times Training will offer an interesting one- day workshop: “Twitter and Facebook for Business” focused on how Facebook and Twitter can be integrated in a marketing and communications plan.
Besides that, organisations such as the PRII have detected the need to offer a more extensive education, new programmes to prepare PR people to exploit these new media, such as the Certificate in Social Media.
So now, companies have two options: either send their PR people to these kinds of training sessions or just apply a new trend called “Reverse mentoring“, I found this article on one of my visits to Connector’s Twitter profile. Surely Reverse Mentoring is going to be a really important method of Social Media training into the future?
