Diary of a Meteor Apprentice
Posted in careers, contests, friends, marketing, mobile, social media by Rob Cumiskey on November 18th, 2009
Last week, we were proud to announce that one of our own, Izabela Zelazna, was chosen to compete in the Meteor Apprentice competition. Izabela has written a diary entry about her first task in the competition:
My first task in the Meteor Apprentice competition was all about social media. We were given a week to get as many fans as we could for Facebook fan page.
‘Use all possible social media and scream about your case’, my friend told me. Scream is good, I thought, however I didn’t want to create too much noise. I think that people are usually reluctant and slow to join Facebook Fan Pages these days, not wanting their News feed to be spammed.
First of all, I decided to record nice and friendly videos and post them on my Facebook page and YouTube channel. I wanted to spread the word through the networks and personal contacts that I have made so far. Knowing that Meteor is about entertainment, engagement and humour, I wanted to incorporate it all, and make people interact and smile.
The number of people signing in was not impressive though. Facebook may have had spectacular results in reaching 100mln users in 9 months but it was essential for me to understand that my audience is dispersed and the key is to have an interesting twist and share worthwhile content.
With that in mind, half way through the task, I decided to use another angle –to position myself as a foreigner, who aspires to succeeed and boldly goes for a high profile job. I sent this positive release to the press and it worked perfectly. My press release got coverage in two Polish newspapers in Ireland (Gazeta.ie, Polski Express) as well as Polish newspaper in Poland – Gazeta Krakowska. I also asked my international friends from Amsterdam for support.
So after all the effort and campaigning, I ended up with nearly 780 of the most diverse and multinational fans in the whole competition.
This has great potential. What should the next step be?
Izabela says:
Unfortunatelly, due to having not sufficient number of fans, I was eliminated from the competition. Meteor told me that they will take the page off, however it is still there. People keep on signing in and asking what should we do next?
November 18th, 2009 at 11:57 am
That's it – I'm off | Sharp End Training says:
[...] Diary of a Meteor Apprentice [...]
March 10th, 2010 at 11:54 am