Connect with cool ideas
Posted in designers, marketing, videos by connector on July 17th, 2008
Here is a very interesting presentation coming via Damien Mulley featuring Toby Moore’s ‘Cool Curve’. Is worth checking out for those interested in Tipping Point, 6 Hats & The Long Tail & Social Media.
As Damien says – “Moores is the CEO of SleepyDog, makers of the Playstation game amongst other creative projects. In the video he talks about being creative and matching your output and work to an audience and potential clients. He talks about Van Gogh being highly talented but his curve did not align with potential audiences of his time. It’s a fascinating talk and concept and might help people to guide their own work so as to tie into a paying audience. All without becoming a sell out. Worth watching.”
Toby Moores says:
Hey thanks for the write-up. I’ve commented over on Damien’s blog as well.
I guess it is self evident that you will be more successful in what ever you do if you produce stuff that other people like or want. So on one level the Cool Curve simply shows graphically what we already know.
The bit that got me excited was the power to model schematically the relationship dynamics of two or more people/groups (yeah sorry it that sound like new shite! – it does work for me though).
The bit that is still lumpy is the geology of ideas bit at the end. It is clear that any group, business, institution or hobby tribe has its own cool curve and that zoomed out it is reminiscent of a landscape. It is also true that water is often used as an analogy for conversation. Whether ideas as grains of sand stands up is yet to be seen!
Cheers Toby
July 19th, 2008 at 2:40 am
connector says:
Thanks Toby
It is great thinking and I am delighted to have such a clever visitor ! woo hoo ! i must be finding my cool curve !
be good
conor
July 21st, 2008 at 8:51 pm